Lenovo Channel: That’s an 11!

Challenge

Lenovo and Microsoft asked our team to create a campaign to help their channel sales force encourage SMB customers to adopt Windows 11 and upgrade to modern Lenovo devices. To get the attention of channel partners and their partners, we focused on the key features of the software and hardware, show the need for these benefits by humorously highlighting hybrid work blunders caused by legacy solutions. 

Solution & Results

We created characters Blake and Shay, our IT pros, to point out the not-so-obvious need for Windows 11 Pro on modern Lenovo devices for business. Their witty commentary on their less-than-competent hybrid workforce struggling on outdated hardware and software made the case. Three uber serious judges harshly scored the action. A Lenovo partner landing page became the home for the full toolbox of assets—designed to help sales partners to inspire their IT customers to upgrade to Windows 11. The campaign generated internal and partner buzz — informing on the advanced capabilities of the Microsoft and Lenovo combo — or as Blake and Shay would say “Now, that’s an 11!”