RBC Go Global

Challenge

Our mission? To create a digital campaign that expresses the confidence
and inspiration RBC global trade tools and resources provide for business
owners. Our fresh, engaging messaging needed to lean into the
empathy and empowerment of the Ideas Happen Here brand platform—
strengthening the relationship between innovation and trusted advice.  

Solution & Results

RBC stands side-by-side with Small Business Owners, supporting their global goals with products that help them achieve more. Through a nimble digital campaign, we highlighted entrepreneurial aspirations, showing how RBC’s banking tools and support can help them do it all. This messaging resonated with the target audience through videos versioned for both English and French markets, digital display ads, and social media content. This campaign surpassed all client goals:
• 110M+ impressions
• 1.9M+ clicks
• +13.5% new client acquisitions year over year
• +12.3% new business deposit accounts year over year