LG Business Solutions: CLOi ServeBot

Challenge

Our job? To create a halo of demand and generate leads for the CLOi ServeBot around LG's appearance in the 2023 National Restaurant Association Show. Utilizing insights, we needed to inform fast casual decision makers about the fun and efficiencies robotic servers bring.

Solution & Results

Armed with a message strategy, our team focused on the benefits of the product to create a campaign that encouraged the target audience to visit LG's booth. An email nurture, infographic, and strategic banner ads motivated attendance and generated sales leads.