LG MAGNIT Product Launch

Challenge

Introducing LG Business Solutions’ MAGNIT large-scale 8K Micro LED displays to the world began with messaging strategy and mapping. Pinpointing the reasons to believe this technology added business impact inspired our creative approach.

Solution & Results

With the creative direction of "innovation that moves you" a paid media campaign effectively targeted six verticals by informing them of the benefits this technology brings to their unique business needs.